“IT’S CONVENIENT, IT’S SMART, YOU KNOW… IT’S ORGANIZED. IT SAVES YOU A LOT OF TIME FROM HAVING TO GO THROUGH AND FIGURE THINGS OUT.”
- Ray, Charlotte, N.C.
In late 2008 we received some very pointed and articulate responses regarding the current search capabilities available to our customers. When I had transitioned to the position of Creative Principal, I inherited the suite of applications that comprised the video experience. These applications had been designed by the video product group, or gleaned from competitive and previous products. The feedback we received was that, among other things, the search application wasn’t cutting it.
So we set about recreating the search application on the set top. The project was called Prelude Advanced Search. Prelude was the first ever BCE (Branded Customer Experience) Certified project, and was designed from the customer back. We started with the most vocal detractors online, moved as quickly as possible into prototypes that we iterated on with the customers, fed back on the data services layer, and entered production. During production we continued to interact with the customer base, refining again and again. The scope of the project included editorial content mixed with cloud based search across linear, on demand, and DVR based content. At the time it was conceived it was one of the largest search projects in the industry.
The end result is Time Warner Cables cloud-based Advanced Search, which will soon be available across the entire footprint.